Dramatic lighting and scale techniques were used to create a powerful look and strong branding identity for Coloroc's tradeshow display.

Elements in over-sized proportions maximized logo recognition from across the room and emphasized the rich textures and shapes of Coloroc's brick and stone materials.

Key service offerings were presented in a simple, large format to provide easy-reading at a distance. Their location on vertical banners provided adaptable placement according to space needs of each tradeshow.

Contact information was available for hurried conference participants who didn't have time to wait for a business card.

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