TRADESHOW DISPLAY: Amglo Kemlite Laboratories requested Morning Star Interactive's assistance with the branding of its new division, Firstech Lighting. Located in Shenzhen, China, this would be the first introduction of the division to the western market. We provided a logo, color palette and four panel tradeshow display. To communicate product type, we selected a set of colors found in lighting and the logo uses an abstract light bulb design. For the tradeshow display, we used a photo grid layout to present the facility, products and key messages. Its style compliments the grid shape used in the new logo icon. Enlarged photos and bright colors draw attention from near and far, a requirement for successful display design.

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