Corporate Identity:   Morning Star Interactive created a corporate identity system for Activity Based Costing Solutions. The system included designs for a logo set with usage guidelines, business card, letterhead and envelope.

The logo concept used the letters A, B and C to reflect the importance of Activity Based Costing fundamentals in building business success. This unique method of determining your organization's strengths and weaknesses is reflected in the logo metaphor of letters flowing out of a box. It is reinforced with the logo tagline, thinking outside the box.

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