Feb 2001 - Morning Star Interactive has developed a series of training CDs for Kraft Foods. Using interactive multimedia techniques, we were able to educate the users in an engaging way, and then assess what was learned through testing and evaluation mechanisms.

We created two programs for Kraft Plus ez-Serv training, one for Kraft Food's sales force and the second for their customers. Each program was developed to educate the targeted user on functionality and features of the Kraft Plus ez-Serv web site.

The training program for Kraft Foods D.R.O.P. II was produced to educate their sales staff on the details of an implemented corporate process and encourage their participation. The CD-ROMs contained printable documentation and tutorials related to the subject matter.

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