Feb 2002 - Management Information Control Systems, Inc. (MICS) selected Morning Star Interactive, Inc. (MSI) to create an Integrated Communications Package to brand their Builder Information System Software (BIS) in a more compelling way. 

The first task was to assess the market and define differentiating features of their company and the products they offer. 

From this information, MSI designed a new corporate identity, which included logo design and standard usage guidelines for color and typography. 

MSI established a new look for their marketing and communication materials. We developed a web site using dynamic HTML to present industry testimonials, online product demos and password-specific areas. We provided utility-structured forms for easy site management and updates.

> View web site

A sales presentation was produced using Flash technology. We produced a version minimizing file size to be viewed over the Internet and a version using optimal sound quality to be delivered on CD ROM. The presentation highlights key software features. A toolbar allows the viewer to easily pause, play and navigate through the sections.

> View sales presentation

MSI is currently developing a direct mail campaign, which will deliver marketing messages through integrated print and Internet media. In addition, we are creating new package designs for their software products and other collateral materials.

Copyright ©2008 Morning Star Interactive, Inc.